To get ahead, you have to get started…
The planning of a new venture is often powered by the hopes and dreams of where this new path may lead. It’s so exciting, in theory, and everything seems possible. Then there’s a lot of work turning concept into reality, and often limitations that shift what that ultimately means. When it does become something real, though, what was once wishful thinking suddenly starts to feel a lot more like responsibility.
I am excited to flip the switch and turn on this website, but doing so has me thinking a lot about what I owe you. Nobody’s reading this right now until I build up the business, so it’s not “you” specifically just yet, but I definitely have you and others like you in mind as this gets started. I truly believe a lot of good can be done here to enhance your career or business.
Writing out all these IOUs has me thinking I’ve bought too many vowels, but sometimes you have to do that to see the big picture and solve the puzzle.
Starting with “A”, that’s the top. The highest standard. The maximum effort required. The grade we’ll work to earn from you. Having arrived at this site, you’re likely in our target audience. Audience starts with “a” and everything done here has to start with you.
- This is for social media professionals and those looking to enter this relatively new industry. This will become the site I wished existed when I was learning the social media ropes.
- This is for small business owners. Maybe you’ve heard social media can help grow business, but aren’t sure how to start or what to do. Or perhaps you’re looking for that big game-changing idea delivered in a way to potentially reach millions. Most entrepreneurs don’t have a lot of extra time and already wear too many different hats. Now you have to suddenly become your own social media expert. We want to help.
“E” is for explore. It’s a jungle out there and together we’re going to observe and learn from as much of it as we can. Social media is constantly evolving, and we’ve got to stay on top of the latest tools and shifting best practices to remain effective.
“I” am interactive! This is a growing community with daily discussions where everyone has a voice and users are directly involved in shaping content. It’s smart people having intelligent discussions that lead to meaningful outcomes.
“O”h how this all needs to get organized! There is so much social media advise that it’s difficult to find what you really need right now, and when you do software updates or new tools may render it outdated. We’ll be your one-stop shop where you can trust you’ll find exactly what you need quickly.
“U” and I go to sites like this ultimately to try and understand. With so much hype, confusion, and change constantly swirling about social media, we just need to make some sense of it all in a way that furthers us toward our goals. We’ll strip away the clutter and get to the point. This site will let you know what most professionals believe you need to know to be effective right now, and provide developmental avenues and connections for further advancement ahead.
Instead of “sometimes Y”, here it’s “always why”. Always remember why we’re doing this and who it’s for. You are our why, and together we’ll find success.
I am still completing some of the intended applications, but this website is now launched with the publication of this first blog entry. No site should ever really be finished anyway, as technology and users change, and services must evolve. Improvement can always be made, and with user feedback comes new ideas. Your input is welcomed! Life is a work in progress.
And so it begins. When learning to swim, sometimes you have to just dive right in. The same can be true sometimes with social media. You can read all the books and prepare the best of plans, but it’s just theory on paper until it becomes real and starts impacting people. I hope you’ll join us on this journey. It’s time to get started.
